I'm Levi, a Southern California native, third-generation avocado grower, and founder of Levi's Organic Avocados. I grew up around my family's ranch, but spent most of my time training and competing as a junior tennis player. As an athlete, I became more aware of how food affects performance and recovery, which made me curious about where food comes from and how it's grown.
After an injury during my freshman year of high school gave me time away from tennis, I started spending more time at the farm and learning how the business really works. That's when I saw an opportunity to bring our organic avocados directly to consumers through a more modern, direct-to-consumer approach.
That's what Levi's Organic Avocados is all about. I'm excited to build a direct-to-consumer business that connects our fruit with people all over the country, introduces customers to different avocado varieties and their health benefits, and highlights why sustainable farming matters. More than anything, this is about creating a closer connection between the food we grow and the people enjoying it.